Sales & Marketing Videos. Attention-grabbing trade show videos, powerful sales presentations, user-friendly product demonstrations, storytelling website videos and professional corporate videos that will dramatically improve the promotion of your products and services.
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So What's the Big Deal With Video?
Why do we stress video so much? Simply put, because it is the most effective and efficient tool you have to communicate your marketing message to your audience.
The thing you have to remember about video is that it's easy to do but hard to do right.
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Picture This:
Online Video Generating Excitement
Spending on online video advertising will more than triple in the next three years, growing from $US 775.0 million to 2.90 billion in 2010, according to research company eMarketer.
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THE INTEL STORY
When Intel introduced its vPro technology last September, it used 90-second video ads to promote the package of hardware and sofware on sites aimed at IT buyers. "Online video has proven more effective than standards banners," said Thom Campbell, senior media manager at intel.
Doug Scott, senior partner and executive director-branded content and enterteinment at Ogilvy North America, said one of the benefits of online video is lower production cost than traditional TV spots.
"It costs less than doing 30-seconds TV spot, but a more important question is the value of the video asset versus that of an ad," he said.
"The longevity of an ad is trhree to six months at best, but the longevity of a story being told about business solutions is much longer."
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